Episode 427. Tosca Musk-South African-Canadian Filmmaker, Producer & Director

Tosca Musk is a South African-Canadian filmmaker, producer, and director. She is the younger sister of entrepreneurs Elon and Kimbal Musk.

Born on July 20, 1974, in Pretoria, South Africa, she is known for her work in the film and digital media space, particularly in the romance genre.

Tosca Musk co-founded Passionflix, a streaming service dedicated to turning romance novels into movies and series, and serves as its CEO.

The platform focuses on adapting best-selling romance novels into films and series, & it provides original content targeted toward the romance fan community.

The content on Passionflix is known for staying faithful to the source material, which has earned the platform a loyal following.

Before founding Passionflix, Musk produced and directed various projects, including feature films, television shows, and web series.

She has a diverse portfolio that spans different genres, but with the advent of Passionflix, her focus has shifted predominantly to romance.

Tosca Musk has also been active in producing interactive content, pioneering early advancements in web-based video series.

Her background in creating content that engages directly with niche audiences has been instrumental in the development & growth of Passionflix.