Episode 45. Diane McGraw – Past Executive Director, Greater Louisville Sports Commission (2006-2009)

Diane McGraw loves to create a plan, gather the necessary resources, and watch it all come together.

McGraw was the executive director of the Louisville Sports Commission, which recruits major sporting events, meetings, & conventions to stimulate the local economy & provide outstanding entertainment options for local citizens.

Critical aspects of Diane McGraw’s career include Event Management and Marketing.

McGraw has been recognized for her expertise in event management, particularly in the sports industry.

She has organized major sporting events, often requiring logistics, marketing, and public relations coordination.

Leadership Roles:

Throughout her career, McGraw has held several significant positions. These roles often involve leading organizations or departments related to sports marketing, event management, and tourism. Her responsibilities in these positions typically include strategic planning, team management, and business development.

Tourism Promotion:

Besides her work in sports and events, McGraw has also promoted tourism. This includes marketing destinations, attracting events and conventions, and working to enhance the profile of various locales as tourist destinations.

Diane is a 30-year veteran of the sports and entertainment industry.

She worked as founding president of the Los Angeles Sports & Entertainment Commission, president and CEO of the Orlando Area Sports Commission, and executive director of the Philadelphia Sports Congress.

During her career, Diane planned some of the nation’s most well-known events, including the 1992 HHL All-Star game, 1995 PGA Championship, 1996 Grammy Awards, and 1998 U.S. Senior Golf Open.